September 16 at 8:52 PM with 97,055 notes
September 16 at 8:51 PM with 670 notes

louisincake:

psa to my mutuals: if i haven’t reblogged your selfie it’s probably because i didn’t see it and you are more than welcome to be like “hey i posted a selfie wanna reblog it?” because i want you to feel cute and validated and i’m 100% here for making you happy by reblogging your selfie okay

September 16 at 8:51 PM with 389 notes

anchoredlou:

sooo…

image

ok let’s check out her latest album

image

hold up

image

lyrics from “Follow Your Arrow”:

So, make lots of noise
Kiss lots of boys
Or kiss lots of girls
If that’s something you’re into
When the straight and narrow
Gets a little too straight
Roll up a joint or don’t

Just…

September 16 at 8:51 PM with 1,245 notes

#sharethelove 😍

September 16 at 8:50 PM with 6,826 notes
They're not going to alienate their young and surprisingly loyal female fans just to gain a few fickle boy fans, no way. I have worked in PR as well and do not foresee this hAppening. Possibly they could try to focus more on narry in general but not just Niall. Niall may be a face outside of fandom but ppl aren't going to let go of Harry like that anyway, he's too charismatic.

goodbyeadulthood:

I’m not saying they’re going to drive Harry into complete obscurity. All I’m saying is that, right now, it looks like they’re going to be pushing Niall to the front of the band. If you’ve worked in publicity, I’m surprised that you can’t see the press trends that have been happening over the last few months regarding Niall. I for one am a bit embarrassed that I didn’t see it sooner, because it’s really that obvious. Niall’s had more publicised outings in the past two months than he’s had in the last year. NASA, the Azoff event he went to with Selena Gomez, his London birthday party, several high profile golfing days. Meanwhile, Harry has all but disappeared from The Sun’s headlines since February.

And it’s not going to alienate current fans for them to push Niall to the front. Most of the ones who like Harry best are probably still going to like Harry best, regardless of who’s pushed as the frontman. It didn’t alienate Niall girls when Harry was the frontman. Why should it alienate Harry girls if Niall takes that role?

And it’s interesting that you use the word “fickle” to describe male fans, because that’s the exact reason they need to do this. Teenage girls are NOTORIOUSLY fickle consumers. How many tumblr accounts or Twitter accounts that were previously dedicated to One Direction have switched to being 5sos accounts? How many young girls have lost interest over the last year or so? I’ve gotten and read so many anons that have told me that it’s no longer considered “cool” to like One Direction amongst their peers, girls aged over 15 or 16. If One Direction doesn’t do this, doesn’t make a huge push to gain newer, older fans, they’re going to be on their way out by next Christmas. No question.

They’ve apparently accepted it. They seem to know that’s the case. As lapelosa pointed out, they realised this nearly two years ago. Instead of just rolling over and saying “Oh well, guess our time is running out,” they set up shares in 5sos and have spent the last two years actively encouraging their young fans to convert to being 5sos fans. It’s going to happen one way or another. They’ll either become fans of The Vamps or 5sos or someone else entirely, but they’re not going to stay One Direction fans forever, that’s for damn sure. 5sos can bang on about how they’re “not the next 1D” all they want, but at the end of the day, One Direction still owns them. Not in a metaphorical “we’re better than you” sort of way, but they literally financially and legally own 5sos. 

And while One Direction continues to suck money from the teen demographic via their ownership of 5sos, they have freedom to move into the adult market without worrying about possible lost revenue. Sure, they’ll probably carry over with a decent number of their teen fans, but don’t think for a second that they’ve gotten complacent. They’re much better businessmen than that.

September 16 at 3:40 PM with 543 notes

theboyfriendstagram:

Zayn: In Vegas

Liam: In Vegas

Niall: In Vegas

Harry: In LA

Louis: ????

Me:

image

September 16 at 3:40 PM with 3,029 notes
September 16 at 1:51 PM with 434,058 notes

zaynalprobe:

louis is so important

louis is OS IMPORTNAT

  1. LOUIS is oS IMPORANT
  • so improtnat?????????
  • LOUIS SI SO IMPROTNAT
  • louis is so important
  • louis?
  • is
  • SO?
  • IMP RONTATTNAT

LOUIS SI SIS OS IMPRONAT

September 15 at 3:01 PM with 801 notes

Reblog if you think Larry Stylinson is real.

comeouteam:

frenchyls:

i believe

12 million notes. 

September 15 at 2:56 PM with 12,934,397 notes

niall and his mom at his 21st birthday party x/x

September 15 at 2:25 PM with 4,444 notes

if there is a god he’s got 8 years of periods to apologise for

September 15 at 2:24 PM with 0 notes

"your full name without an E,F,R,S,K,I,M,L,C,A,Y,N"

September 15 at 1:51 PM with 176,756 notes
tagged: t g d impressive wow

harrysadad:

analfistme:

harrysadad:

harrys got a big d**k and a big wallet what more do u need

when did harry get a duck

haha, get it? cause both dick and duck have 4 letters, and both also start with d and end with k. classic

September 15 at 1:49 PM with 264 notes
tagged: CLASSIC IM DYING

checkthemargins:

sanamsarah: LOL LOOK AT THE BAE GOING IN TO SHAKE MY DADS HAND HE WAS SO POLITE JESUS

(x)

September 15 at 1:46 PM with 6,513 notes
tagged: FUCK look at his hand monstrous
llmns